Framer has an AI agent now.
Not a chatbot in a sidebar. An agent that works on your actual project.
It can build pages, edit sections, update your CMS, and even write code components.
I've been testing it.
So here's the honest version.
What it does. What it costs. Where it falls short. And when you should still design by hand.
Let's go.
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What Framer Agents Can Actually Do
The list is long. Here's the short version.
Design and Edit Pages
You describe what you want. The agent builds it on the canvas.
It can create sections, adjust layouts, add effects, and make breakpoints. It works with your existing styles and components, so it doesn't just dump random design on the page.
Manage Your CMS
This is where it earns its keep.
It can fill CMS items, clean up messy data, suggest titles and slugs based on what an article says, and set up redirects when you change a slug.
If you've ever spent an afternoon updating 40 blog posts, you'll get it right away.
Our complete CMS guide covers the fundamentals if you're new to collections.
Control Your Settings
The agent can handle most site settings. Domain setup, DNS help, fixing optimization errors, and generating JSON-LD metadata for specific pages.
I'd still double-check anything SEO-related. More on that later.
Write Code Components
This is the big one.
Framer sites run on React. The agent can write components for things the visual builder can't do, like a dynamic pricing calculator or custom login state in the nav.
It also adds controls automatically, so you can tweak the component in the UI without touching the code.
Read Your Analytics
You can ask questions like "which referral source converts best?" or "what's wrong with this page's CTA?"
The answers come from your real numbers, not guesses. That alone is worth knowing about.
Getting Started in 5 Minutes
This part is easy.
Sign up for Framer. You get 500 free AI credits to try Agents.
Open a project and launch the agent.
Pick a model. Frontier models give better design results and cost more credits.
Give it a clear first prompt.
Paste a screenshot of what you want. Seriously. It helps more than you'd expect.
Start small. Ask for one section, not a full site. You'll learn what it's good at in about ten minutes.
How to Talk to the Agent (Prompts That Work
This is where most people go wrong.
They type "make it nice" and get frustrated when the output is random.
The agent handles four kinds of requests differently. Once you know the difference, your results get better fast.
Exact requests:
"Make this heading red." You're basically describing a property panel change in words. Clear and fast.
Specific requests:
"Fix the spacing between the hero and the logo row." Name the thing and the problem. The agent figures out the rest.
Open requests:
"Make the pricing section feel more premium." Expect options or questions back. That's normal. Pick one and iterate.
Debug requests:
"Fix this bug. The menu doesn't close on mobile." This switches the agent into problem-solving mode. Describe what you expected and what actually happened.
Branching: Experiment Without Risking Your Live Site
This was the feature that made me trust the agent.
The agent doesn't edit your live site directly. It works on a copy of your project.
When you're happy with the result, you merge it.
When you're not, you throw it away.
You also get rollback on every message, so you can undo a specific change without losing everything else.
Why this matters:
You can test a big redesign without touching the live site
Client work stays safe while you experiment
Copies are cheap and switching between them is instant
One warning. Test SEO changes on a branch before merging.
Changing titles, slugs, or redirects on a live site affects rankings. Check them before they go live.
For the SEO side of this, read our Framer SEO beginner guide.
What Framer Agents Cost (and How to Keep It Down)
Let's talk money. Agents use credits.
Here's how the plans compare right now, based on Framer's pricing page.
Plan | Price (yearly billing shown) | AI credits per month | CMS collections | Bandwidth |
|---|---|---|---|---|
Free | $0 | 500 to try | Limited | 1 GB |
Basic | $10/month | 1,000 (up to 15,000) | 2 | 50 GB |
Pro | $30/month | 3,000 (up to 100,000) | 10 | 100 GB |
Enterprise | Custom | Custom | Custom | Custom |
You get 2x credits for the first month on the Basic and Pro plan!
Prices shown on Framer's pricing page use yearly billing. Check the monthly rate at checkout.
What the credits pay for: Agents, localization, and other AI features all use the same credit pool. Credits are shared across your workspace.
Rough real-world costs Framer's own team has shared a few examples. Generating a full page with a frontier model has cost around $3. A medium edit has been around $0.50. Some early testers spent up to $300 building a complete site they were happy shipping.
Those numbers change with models and pricing, so treat them as a guide, not a quote.
How to keep costs down:
Start with a cheaper model for small edits. Save the frontier model for full pages.
Give the agent clear prompts. Vague prompts cost more because you need more rounds.
Test on a branch first so you don't pay twice for the same fix.
If a result is bad, click "Mark as Bad" in the changes menu. Framer says it refunds the credits for bad results.
Pro Experts save 50% on agent credits. If you're a Framer expert who builds client sites, that's worth applying for.
Add-ons that cost extra:
Locales: $20 per locale, up to 20
Additional editors: $20 per editor
Content editors: $10 per editor
Advanced Hosting: $200 (multiple sites and custom headers under one domain)
Our pricing guide covers the full breakdown of plans.
Agents vs. Designing by Hand: When to Use Which
Honest answer: agents are great at some things and bad at others.
Use an agent for:
First drafts of a page or section
Repetitive CMS work
Broad style changes across a site
Redirects and metadata cleanup
Writing custom code components you'd otherwise spend hours on
Design by hand for:
Brand-critical details that a client will look at closely
Complex animations and interactions
Anything where small spacing and type decisions matter a lot
The catch: the agent is most useful to someone who already knows Framer.
If you don't know what good layout looks like, you won't be able to tell when the output is wrong. The agent will happily give you something that looks finished and isn't.
So learn the basics first. Our 30-day learning guide covers the foundations.
Using Claude Code, Codex, or Cursor With Framer
Already paying for Claude Code or Codex? You can connect them to Framer.
Framer calls these external agents. They're in preview, and they're free to use during the preview.
Why you might use an external agent:
You use tokens from plans you already pay for
You can run tasks on a schedule, like refreshing numbers on your site
It can access local files and tools on your machine
The trade-offs:
Updates arrive in big blocks instead of streaming in real time
The external agent can't see your canvas, so you'll need to describe things in more detail
You'll prompt more specifically to get the same results
Framer's own team says the built-in agent is the best way to design in Framer. External agents are for people who want to automate things beyond the canvas.
FAQs
Is Framer Agents free?
You get 500 free AI credits when you sign up, so you can try it. After that, you need a paid plan or added credits. Check framer.com/pricing for current credit amounts.
Can an AI agent build a full Framer site?
Yes, but it takes iteration. Early testers have built complete sites, though costs can add up. Expect to guide it page by page.
Does Framer use my designs to train its AI?
Framer says it doesn't train on your designs unless you explicitly allow it. Read their current terms before you upload anything confidential.
Do I need to know code to use Framer Agents?
No. But you should understand how Framer works. Otherwise you won't know when the output is wrong.
Do Pro plans include Branching?
Yes. Pro includes Branching with previews and a staging environment. Basic doesn't list Branching on the pricing page.
What is Pro's advantage for SEO?
Pro includes site redirects, which matter when you change page slugs. Basic doesn't list this feature on the pricing page.
Final Verdict: Should You Use It?
Yes, for most Framer users.
Use it for first drafts, CMS cleanup, and the repetitive work that eats your afternoon. Keep your hands on the parts that define your brand.
Start on a branch. Watch your credits. Learn the basics so you can spot a bad result.
Ready to try it? Start at framer.com and claim your 500 free credits.
