Got a new Framer client but can’t seem to get started?
You’re not alone.
From the “Should I start from the navbar or footer?” crisis to spending 2 hours choosing between two shades of beige…
Client projects in Framer can feel like you’ve been thrown into a maze.
No map, no exit signs.
Especially if you’re new to client work or Framer itself.
The chaos of where to begin and what to prioritize can become an instant productivity killer.
But we got you.
Let’s walk through a realistic, repeatable workflow that doesn’t feel like corporate BS — and actually helps you move from client brief to live site like a pro.
Enter the A.S.K. Framework
(Approach → Sync → Kickoff)
This is our simple, no-fluff 3-step workflow designed for Framer-based client projects.
It works whether you’re a solo freelancer or an agency juggling multiple clients.
Let’s break it down.
Step 1: Approach
Translate Client Expectations into Clear Goals
This is where most designers fumble.
Not because they don’t know how to use Framer—but because they dive in before actually knowing what the client wants in Framer terms.
Your job is to turn vague expectations like:
“I want a clean, modern homepage”
into:
“A blue-and-white themed landing page for a real estate agency with three call-to-action sections, a floating contact form, and scroll-based animations.”
Do this in writing.
Share it.
Get approval.
Think of it as a living design agreement that will keep everyone aligned—and reduce endless revision cycles.
Checklist:
Ask: What’s the goal of this website?
Define: How many sections are needed?
Clarify: Is there a CMS involved?
Align: What animations, themes, and interactions are expected?
Pro tip
Use this pricing plan comparison guide to recommend the right plan early on—before your client starts asking questions mid-project.
Bonus Step: Systemize Your Styles from Day One
Before diving into design, take a breather and build your design system inside Framer.
This isn’t “extra credit”—this is how you save hours later.
Set Up Color Palettes in Styles
If your go-to design includes something like Hot Pink™, don’t just keep re-typing the hex code.
Instead:
Go to Assets → Styles → Colors
Add a new color and name it something human-readable (e.g., hot pink or Primary accent )
Use this consistently across your project
Now, if the client decides mid-project, “Actually, can we go with lavender instead?”—you won’t be scrambling through 14 frames.
Update the style once → It updates everywhere.
That’s system thinking.
Do the Same for Typography
Set font styles like:
Heading/H1 : 90px for desktop, 60px for tablets, 30 for mobile
Heading/H2 : 60px for desktop, 33px for tablets, 24 for mobile
And so on…
This way you’re building a design language your client can grow with.
This early setup helps in two major ways:
Consistency from the start – no more mismatched font sizes or rogue colors
Scalability – want to change your whole vibe in 5 minutes? Now you can.
Build systems early → Work less later.
Step 2: Sync
Build an MVP First, Then Layer On
Let’s be honest—this is where most Framer users fall into the black hole of pixel perfection too early.
You don’t need the final hero image or button shadows nailed down in Day 1.
You need what we call a Minimum Viable Page (MVP).
Here’s how it works:
Phase 1: Wireframe It With Prompts
Before you even start building manually, use Framer’s Wireframer tool to skip the guesswork.
Just describe what you need:
“A SaaS landing page with hero, product features, testimonials, pricing table, and footer.”
Wireframer will instantly spit out a clean, structured layout based on your prompt — no dragging, no overthinking.
Send this to the client for feedback right away.
Once the structure and flow are approved, then start designing.
Want to learn how to use it like a pro? Check out our full Wireframer guide:
👉 This New Framer Tool Builds Your Layout in 5 Minutes
Phase 2: Progressive Layering
With MVP in place, start layering:
Actual copy, icons, and final images
Brand typography and color palette
Animations, scroll effects, and sticky headers
This is where the design starts feeling alive.
Okay, now that your foundation & design is solid, let’s talk SEO and polish.
Phase 3: SEO-Structure and Polish
Now comes the leveling-up phase:
Use Framer’s built-in SEO panel: set titles, meta descriptions, and open graph images
Convert MVP sections into semantic tags (Header, main, footer )
Add alt text to images and accessible labels to buttons
Ensure H1s and H2s follow a proper hierarchy (no skipping to H4s because they "look better")
Step 3: Kickoff
Collect Feedback Without Chaos
You’ve built the first version. Time to show it off.
But don’t just send a link and cross your fingers. Structure your feedback process with intention.
Here’s a good rhythm:
Version 1 (MVP): Focus feedback on section flow and core structure
Version 2 (Styled): Feedback on visuals, animations, and colors
Version 3 (Final Polish): Fix micro-interactions, copy tweaks, and SEO elements
Avoid vague requests like “make it pop more” by asking targeted feedback:
Is the flow logical?
Do the CTAs feel obvious?
Does this reflect your brand tone?
And always limit revisions—set how many revisions are allowed in your invoice.
Your sanity will thank you.
Wrap Up: Less Chaos, More Control
Client work in Framer doesn’t need to feel like digital quicksand.
Use the A.S.K. Framework to stay grounded:
Approach: Get crystal clear on goals before designing
Sync: Build your MVP fast, then layer in design and SEO
Kickoff: Collect structured feedback and avoid revision spirals
Follow this, and you’ll stop guessing and start delivering websites your clients love—on time, on brand, and on point.
And most importantly?
You’ll stop wasting hours wondering where to start—and spend more time getting paid for real results.
