Framer just did something wild: it made analytics actually… usable.
No messy GA dashboards. No pasting 500 lines of tracking code.
No need to call your “data guy.”
The new Advanced Analytics feature brings click tracking, conversion funnels, and A/B testing directly into Framer. That’s right — insights, built in. Not bolted on.
What’s New with Framer Analytics?
Here’s what you get with Framer’s new Advanced Analytics (yes, all natively):
Click Tracking
See what people are actually clicking. Not what you hope they’re clicking.
Conversion Funnels
Build goal flows across your pages and track where users drop off — no setup stress, no third-party tagging circus.
A/B Testing
Test variations of your buttons, headlines, layouts — right in Framer. No external scripts. Just toggle, test, learn.
Why This Matters (Like, a Lot)
If you’ve ever said,
“I think users like the left nav better...”
without data, congratulations — you were guessing.
This update ends that era.
You now have direct, visual, page-specific insights baked into the Framer editor. No analytics degree required.
Use Case: Pro Mode (No Code, Still Smart)
Let’s say you’ve built a sleek new landing page. Now:
Add a CTA button
Enable click tracking
Create an A/B test — "Start Now" vs. "Get Started Free"
Watch the winner perform in real-time
Brag to your team about 23% lift in conversions
Who’s Gonna Love This?
Marketers who want answers, not just pageviews
Designers who finally get to test their ideas
Freelancers who want to show ROI, not just pixels
You, especially if you hate opening GA4
Why A/B Testing in Framer Is a Big Deal
A/B testing isn’t new. But doing it inside a no-code design platform without needing another tool? That’s massive.
Before this, the A/B testing flow looked something like this:
Build a site in Framer or Webflow
Integrate with Google Optimize or Convert
Configure variants, manually inject scripts
Wait a week, check metrics in a separate dashboard
Try to remember what you were testing and why
It was clunky, and honestly, most people just skipped it. Which meant you made decisions based on vibes, not data.
Now? You change a button. Duplicate a section. Compare "Sign up free" with "Start my trial."
Framer tracks it. Framer reports it. You decide what stays based on actual user behavior.
Why Marketers Should Be Paying Attention
This is a goldmine for anyone responsible for driving conversions.
A/B testing has been scientifically proven to increase conversion rates over time by helping teams isolate what actually works. By testing one variable at a time — say, the size of a headline or the phrasing of a button — you remove guesswork and apply cold, hard data.
Small changes like:
“Get Started” vs. “Start Your Free Trial”
Moving a form above the fold
Adding social proof next to a CTA
…can lead to statistically significant increases in performance. And now you can test all of that inside Framer.
No exports. No integrations. No praying your script loads before your bounce rate spikes.
It's Just the Beginning
Framer’s Advanced Analytics is a huge step toward an all-in-one design-to-launch-to-optimize workflow.
But like any good beta, it’s only scratching the surface.
As more creators start testing use cases — SaaS sites, landing pages, portfolios, marketing funnels — we’ll begin to better understand how far this tool can go in replacing traditional analytics stacks.
So stay tuned.
We’ll be diving deeper into results, tactics, and new experiments in the coming weeks — and sharing exactly how marketers (and designers who think like marketers) can take full advantage of this.
