Let’s say you’ve got one product — but five different audiences.
You could clone your landing page five times and manually update each one like a masochist.
Or… you could just use Framer CMS like a boss.
Why you should make multiple Framer landing pages
Because different users care about different things.
Startups might care about speed.
Creators want freedom.
Agencies want polish.
So showing everyone the same landing page? Kinda lazy. And expensive in the long run.
Smart companies build targeted landing pages to:
Speak directly to each user group
Highlight the most relevant features
Run hyper-specific ad campaigns and track ROI like a hawk
It’s why businesses spend billions creating and testing landing page variants — and with Framer CMS, you don’t need a dev team (or a billion) to do the same.
Here’s how to create multiple landing pages from a single CMS collection — in a way that’s actually maintainable (and scalable)
Step 1: Create a CMS Collection Just for Landing Pages
Go to your Framer dashboard → CMS → + New CMS collection .
Name it something like “Landing pages” . Add fields such as:
Title
Slug (this becomes the URL)
Hero text
CTA text
CTA link
Feature bullets
Testimonials
FAQs
The more fields you plan for now, the less manual editing later. Future-you will thank you.
Step 2: Design One Landing Page (The Smart Way)
Create a single landing page layout using CMS bindings.
Think of it as a “template” that pulls content dynamically.
Use CMS-connected components for everything — hero, CTA, testimonial blocks, etc.
Make sure the layout is modular so you can reuse sections across variations.
Need inspiration? Check our resources page — we’ve got templates
Step 3: Filter or Route by Slug
Here’s the secret sauce:
Framer automatically creates a dynamic route for every CMS item using the slug field.
So if your CMS has:
Slug:
/startupsSlug:
/creatorsSlug:
/agencies
Boom. You’ve now got:
yourdomain.com/startupsyourdomain.com/creatorsyourdomain.com/agencies
No duplication. Just clean CMS magic.
Step 4: Add Variants if You Want Visual Changes
Want each page to look and feel a bit different — or show different elements entirely?
Framer CMS lets you control what appears (or disappears) on each page using visibility toggles. These are simple "if this, then show that" rules you can apply right inside the design canvas — no code needed.
For example:
If
Audience Type = Creator, show a testimonial slider with social proof.If
Show FAQ = false, completely hide the FAQ block.If
Color Theme = Purple, switch to a gradient background.
Yes, this is still possible via the CMS. Just set up custom fields like Color, Pricing, or Image and bind them to the design logic.
Lets look at another use case
Say you’re targeting two audiences:
One wants a deep feature comparison table
The other doesn’t care and just wants a quick signup
You can create a boolean field in the CMS like Show Feature Table — and use visibility toggles to include or exclude that section accordingly. No duplicate pages. No bloated designs.
Check out this guide to learn how to do that!
This kind of dynamic control is what makes your CMS-powered pages feel custom-built — even when they’re all coming from the same template.
Step 5: Publish and Profit
Once you hit publish, Framer spins up SEO-ready, blazing-fast landing pages — all powered by CMS content.
This setup is perfect for:
A/B testing different messages
Targeting niche user groups
Scaling campaigns fast
More pages. Less headache.
Let’s Build Together 👇
Framer CMS makes scaling your landing pages smarter, not harder — and now you know how to do it without drowning in manual edits.
If this helped you think differently about how to structure your pages, share it with someone on your team or your timeline.
Keep building ✌️
