You finally nailed the perfect website design.
Beautiful gradients.
Crisp animations.
A layout so clean it practically glows.
Then someone says:
“Cool. But what about SEO?”
And suddenly… your eye twitches.
Designers and SEOs don’t always get along.
One wants freedom. The other wants structure.
One loves whitespace. The other wants H1s, H2s, and keyword stuffing.
But here’s the truth:
You don’t have to pick sides.
Let’s break down how to strike the perfect balance between design aesthetics and SEO performance — especially if you’re building on something like Framer.
Why SEO and UX Design Go Hand-in-Hand in Framer
They’re not enemies.
They’re teammates.
Because a stunning site no one can find? Kind of pointless.
And a site that ranks but looks like a PDF resume? Yikes.
The sweet spot = discoverable AND delightful.
That’s what we aim for at All About Framer.
So now that we agree SEO and design should work together — let’s look at how to actually make that happen.
The Four Pillars of SEO You Need to Nail in Framer
SEO in Framer comes down to four main pillars:
Structure
Speed
Readability
Formatting
Let’s walk through each one — with simple, practical things you can do inside Framer right now.
How to Set Up SEO-Friendly Structure in Framer
First up: structure.
Think of structure as the blueprint of your site — how things are named, ordered, and labeled for both users and Google.
Here’s how to keep your Framer site structured smartly (without breaking a sweat):
Name your sections clearly
→ In Framer, click a section → go to Accessibility → choose the appropriate one from the dropdown
Use proper heading tags (H1, H2, H3)
→ Select text → go to Accessibility → assign the right tag
For a deeper dive, check out our detailed guide on heading tags
Put content in a logical flow
Think: top-to-bottom scrolling — just how real people read on their phones
Label buttons clearly
“Book a Call” beats “Click Here” every time
Add alt text to important visuals
→ Click on an image → look for “Fill” → alt text
Describe what the image is or its purpose
A well-structured site feels clean.
And Google loves a clean & well-structured site.
How to Improve Website Speed in Framer (Without Losing Aesthetic)
Once your structure’s in place, let’s talk speed.
Speed isn’t just about SEO — it’s about not annoying your users.
No one’s sticking around for a site that loads like it’s on dial-up — no matter how pretty it is.
Here’s how to keep your Framer site feeling fast, light, and modern:
Clear out unused assets and components
Go through your project and delete images, components, or pages you're not using anymore.
Dead weight slows things down — even if it’s hidden.
Hold your horses on heavy animations and files
Don’t go wild with big videos or heavy animation and compress your images whenever possible .
Avoid heavy shadows and blur effects
Blur looks cool but can drag performance. Go minimal or switch to flat backgrounds where you can.
Subtle shadows = smooth, heavy blur = laggy.
Use default or Google Fonts instead of custom ones
Custom fonts can look fancy, but they load slower.
Google Fonts are fast, SEO-safe, and work great on all browsers.
Minimize third-party scripts and embeds
If you’re embedding things like YouTube videos, Calendly, forms, etc. — pick just what’s essential.
Too many embeds = slow vibes.
Host videos externally (not directly inside Framer)
Always upload to YouTube/Vimeo and embed. Keeps your site light, and video plays smoother.
Here are few bonus tips :
Use fewer nested layers inside Framer → Deeply nested stacks can get messy and laggy.
Stick to one layout logic across pages → Jumping between too many layout styles (like grid on one page, flex on another) makes Framer work harder to render everything.
Keep things tight, purposeful, and light — and your site will fly.
(And if you’re still stuck wondering why your page loads like it's 2010 — you know where to find us.)
How to Make Framer Websites Readable and SEO-Friendly
So your site is structured. It’s fast.
Now let’s make sure it’s actually readable — because if people bounce after 3 seconds, Google notices.
Here’s how to keep it friendly on the eyes (and the algorithm):
Use readable fonts
Don't give your users a migraine trying to read. Use your basic and reliable fonts.
Don’t bury important info in dropdowns or tabs
Use enough contrast
Light grey on white? Nope. Bold black on white? Yes please.
Keep font sizes human
14–16px minimum for body text
This part seems small, but it has a huge impact on bounce rates.
How to Format Content for SEO in Framer (Without Killing the Design)
Formatting is how you communicate structure to search engines.
This is where your content meets structure. It tells Google (and users) what’s important.
Here’s how to do it right in Framer:
Use headings properly (H1 for main title, H2s for sections, H3s for subpoints)
Break things up — bullets, lists, line breaks, the works
Avoid placing key text inside images
Add alt text to visuals so search engines understand your content
Should You Build SEO-Optimized Sites in Framer Yourself?
https://framer.link/9SjnW4XIf you like tweaking things and testing what works — Framer is made for you.
Start with your homepage.
Play around.
Track the results.
But if you want to launch with confidence and skip the guesswork?
We build Framer sites that load fast, look beautiful, and rank.
Well if you’ve decide to give it a shot on your own
You’re in for a ride
here is an all-about-framer exclusive framework we suggest you use before you hit the final publish button
We call it The SEO-Design Litmus test
(It’s really just a series of questions to ask yourself — Pro tip- be honest )
1. Can I explain what this product or service does in one sentence — just from scanning the page?
No video. No context. No deep scroll.
If your hero section doesn’t do this alone, it’s back to the drawing board.
2. Am I using any images, sections, or assets that aren’t actually adding value — or could be way smaller?
Be ruthless. That 2MB stock photo? Cute, but slowing things down.
Every asset should earn its place.
3. Does the design guide the eye — or does it feel like a Pinterest board with no map?
Every scroll should feel smooth and directional.
If users are squinting or scanning like it’s a game of “Where’s Waldo,” clean it up.
4. Are my headings helping search engines understand this page — or just styled to look pretty?
Heading tags (H1, H2, H3) should be real, not just resized text.
You can’t rank with vibes alone. You need structure.
5. If I had to cut 20% of this page right now — would I know exactly what to remove?
If everything’s a must-have, nothing is.
Clarity comes from making hard choices.
How to Use This:
Don’t overthink it.
Just run these 5 questions before you hit publish.
If something feels off — adjust.
as long as you satisfy two-thirds of these questions
You should be fine
Your site should look amazing, load fast, and make sense the second someone lands.
Great design is what gets people to stay.
Great SEO is what brings them there.
Final Thoughts
Design and SEO?
They're not opposites.
They're co-creators.
When you get the balance right, your site not only looks fire — it ranks too.
So design with intent.
Structure with purpose.
Build fast.
And build it in Framer.
If you need a hand, we’re right here.
Start exploring on All About Framer — or just hit us up.
We’ll help you look good and get found.
