Let’s be real: Building websites can be tough. But selling the platform you build them on? That's a whole different game.
Enter Framer—an absolute powerhouse for web designers who want sleek, high-performing websites without needing to know a single line of code.
But here’s the catch…
Convincing your clients to hop on the Framer train? Not so simple.
As a web designer or developer, you’re not just selling your skills anymore.
You need to sell the tool to your clients, like Framer.
Essentially, you’re becoming a salesperson—not just for your own services but for this incredible platform that your clients have never heard of.
And that can be tricky.
This guide covers how you can sell Framer to your clients so you can take advantage of this platform and boost your own business.
Common Client Concerns About Using Framer
So, what do clients worry about when you mention Framer? Trust me, I’ve heard it all:
“I’m already using XYZ platform—why switch?”
“Aren’t there better alternatives like Webflow, Wix, Squarespace, or WordPress?”
“Why should I pay monthly for a website when I could get a cheaper one?”
“Who is Framer anyway? Can I trust them?”
“Does Framer even have good SEO?”
“Is the CMS easy to use? I need to update content regularly.”
These are valid concerns, and if you want to sell Framer as the best option, you need to address each one of these head-on.
Concern 1: Switching From Existing Stack To Framer
“I’m already using [XYZ platform]. Why switch?”
Great question!
And I get it—clients have their favorite tools.
It’s like convincing someone to try a new restaurant when they already love their usual spot.
But here’s the thing. In my 7 years of web design experience, most clients don’t really care about the platform.
They care about results.
They want a website that looks incredible, performs well, and doesn’t take 15 years to load.
Framer ticks all those boxes.
Your job is to sell them on the result—a stunning website that boosts their business, and not the nitty-gritty of switching platforms.
Framer’s ease of use and no-code magic make it a no-brainer for clients who don’t want to get tangled up in the tech stuff.
They just want a great-looking website that works, and Framer delivers that.
Concern 2: Alternatives To Framer
“What about Webflow, Wix, Squarespace, or WordPress?”
Ah, the competition.
There’s always another option, and clients will ask why Framer should be the choice.
The truth? There’s no perfect platform.
WordPress is a behemoth, but it’s also notorious for being clunky, slow, and riddled with security issues.
Webflow is a fantastic tool if you need complex features, but it comes with a steep learning curve and a hefty price tag.
Wix and Squarespace? Simple, but you’re not getting the same level of customization or performance.
Framer, on the other hand, strikes a sweet balance. It’s ideal for quick, professional landing pages or company sites with multiple CMS collections. It’s affordable, intuitive, and—you guessed it—SEO-friendly.
Plus, no coding required. Boom.
Concern 3: Do I need to pay for Framer?
“Why should I pay monthly for a website?”
Ah, the dreaded pricing talk. Here’s where many deals falter.
Be upfront. Tell them the truth.
Yes, Framer has a monthly fee, but so do all the other website builders out there—especially if they want decent features.
Here’s how you can flip this conversation:
Explain how paying upfront for the year is cheaper.
Plus, if you’re part of Framer’s partner program (pro tip: you should be), you can offer your clients 25% off their package.
You can also give them a detailed breakdown of how much their website will cost depending on their use case. You can use this guide to explain them.
This simple act of saving them money goes a long way in building trust.
And let’s face it—$10 a month for a tool that allows them to update their own website without having to email their developer every time? It’s a bargain.
Concern 4: Lack Of Market Awareness
“Who is Framer? Can I trust them?”
I’ll admit, Framer doesn’t have the same household recognition as WordPress, Webflow, or Wix.
But here’s how you tackle that:
Framer is growing, and they’ve got solid VC backing. If your client is worried about longevity, let them know Framer’s trajectory is promising.
I like to compare it to Webflow in its early days—when people barely knew about it, and now look at where it is.
You can even point out the larger companies like messagebird, twingate, and superhuman, who are using Framer.
When your clients see that bigger brands trust Framer, they’ll feel more comfortable making the switch.
Concern 5: Is Framer Good For SEO?
“Does Framer have good SEO?”
This is the million-dollar question. We all know that SEO can make or break a website.
Here’s the good news: Framer’s SEO game is solid.
However, I’d argue that Framer’s optimization is only about 40% of the equation.
The other 60%?
That’s up to you.
It’s all about how well the website is structured, the quality of the content, and which keywords you’re targeting.
Personally, I’ve built several websites on Framer that perform exceptionally well in terms of organic traffic.
Some of my blog pages are even ranking on the first page for competitive keywords.
So yeah, Framer’s SEO isn’t just good—it’s great. As long as you know what you’re doing.
Concern 6: Is Framer CMS good?
“Is the CMS easy to use?”
Let’s be real for a second: Framer’s CMS is good, but not perfect.
It gets the job done, but it lacks some advanced features like dynamic filters or API calls.
For most clients, that’s not a deal-breaker.
If they need to write blogs, post jobs, or update team bios, Framer’s CMS is more than capable.
But if they’re planning to build a large database with intricate multiple filtering systems, you might need to look elsewhere.
One downside?
Framer’s CMS doesn’t let you export your collections.
So, if your client wants to switch platforms in the future, they’ll need to do it manually. Something to keep in mind.
Types of Websites You Can Build on Framer
Here’s where Framer really shines. It’s fantastic for:
Waitlists
Product landing pages
Business websites
One-pagers
Portfolios
Blogs (depending on complexity)
Directories (job boards, property listings, etc.)
If your client’s project falls into one of these categories, Framer is a great option.
There are thousands of templates and pre-made components to choose from, and you can whip up a professional site in no time.
Plus, all the sites are SEO-optimized, so you’re not starting from scratch in terms of visibility.
Framer also lets you add animations and interactions to make the website really pop.
I've built an entire property portal with multiple CMS collections linked together, and while it wasn’t the easiest task, it’s definitely possible.
Closing Thoughts
Selling Framer to clients depends largely on the type of websites they need. For landing pages, one-pagers, and even somewhat advanced sites with smooth transitions and animations, Framer is a beast.
But for larger, more complex projects? You’ll need to be honest and know when to recommend a different platform.
At the end of the day, Framer is a tool. And like any tool, its effectiveness depends on how well you use it.
My advice?
Learn Framer, but also have a backup platform like Webflow for when your client’s needs go beyond what Framer can handle.
That way, you’re ready for anything, and you never have to compromise on quality.
