Newsletter popups. They’re everywhere.
Literally. Every goddamn website.
But, there’s a reason for it.
While they are annoying and can seem a bit intrusive at first glance, but when done right, they are an incredibly effective tool for building your email list.
With Framer, you can design a seamless, visually appealing popup that captures attention without annoying your visitors. I've also shared a remix file
But let’s see why companies spend billions to collect emails.
Why You Need to Collect Emails
Collecting emails is essential for any business or website.
It's not just about having a list of contacts; it's about creating a channel where you can directly communicate with your audience.
For instance, imagine running an online store. By collecting emails, you can inform customers about new product releases, special promotions, and exclusive discounts.
This not only helps in boosting sales but also in maintaining customer loyalty.
For bloggers or content creators, an email list can drive significant traffic to new posts and keep readers engaged with regular updates.
Emails also provide a more personal connection with your audience.
You can segment your list and send targeted messages to specific groups, enhancing the relevance and effectiveness of your communications.
And the best part?
You’re not at the mercy of any platform.
If your website or social media account goes down tomorrow, you still have your customers on email.
Email is here to stay.
What You Can Do with Those Emails
Once you have a list of emails, the opportunities are endless:
Send Weekly Updates
Keep your subscribers in the loop with the latest news, product launches, or blog posts.
Drive Traffic to Your Website
Newsletters can bring subscribers back to your site, making it a valuable source of recurring traffic.
Stay Top of Mind
Regular emails ensure your brand remains at the forefront of your audience’s thoughts.
Generate Revenue
You can monetize your newsletter by including sponsorship ads, creating an additional revenue stream.
How to Build a Newsletter Popup in Framer
Building a newsletter popup in Framer is straightforward and offers plenty of customization options to suit your needs. Here’s a step-by-step guide:
Insert Form Input from Framer
Start by adding a form input element from Framer. This will be where visitors enter their email addresses.
You can connect this form to your email service provider, Google Sheets, or your CRM tool using webhooks. For detailed instructions, check out this guide.
Create Component Variations
Convert your form into a component and create two variations:
One for when the popup is open
One for when it’s closed.
Use a toggle to control the visibility of the popup.
When a user clicks the “x” button, the popup should close, providing a seamless user experience.
Position the Popup
Decide on the placement of your popup.
A fixed position at the bottom of the page is often less intrusive and reduces the risk of frustrating your visitors.
However, depending on your design preference, you might opt for a central popup. Experiment with both options to see what works best for your audience.
Set Display Conditions
Determine when your popup should appear.
You can set it to show after a certain time delay or once the user scrolls to a specific section of your page.
These conditions help ensure that the popup appears at a moment when the visitor is most likely to engage with it.
If that’s too much of a hassle to build yourself then here’s the remix file. You can copy and paste this component directly into your project and customize it!
How to Get People to Sign Up
Having a well-designed popup is just the beginning. Here are some tips to maximize your signups:
Offer Value
People are more likely to subscribe if there’s something in it for them.
Offer a freebie, such as an e-book, a discount, or exclusive content, to entice visitors to join your mailing list.
For example, you could offer a discount code for first-time subscribers for a Framer template.
Visual Appeal
Make sure your popup is visually appealing.
Use high-quality images, compelling copy, and a clean design to attract attention.
For instance, a beautifully designed popup with a catchy headline and a vibrant call-to-action button can significantly increase your signup rates.
Timing
Timing is crucial.
Display your popup at the right moment – not too soon, but before the user leaves.
For instance, an exit-intent popup can capture visitors who are about to leave your site, giving you one last chance to convert them.
Clear Offer and CTA
Make sure your offer is clear and your call-to-action (CTA) is strong.
A compelling headline that clearly states what you’re offering and a CTA that prompts immediate action can significantly boost your conversion rates.
For example, instead of a generic “Subscribe” button, use something more enticing like “Get Your Free Guide.”
Closing Thoughts
Creating a newsletter popup in Framer is a strategic move to grow your email list and foster deeper connections with your audience.
By offering value and timing your popup well, you can increase signups and leverage email marketing to its fullest potential.
