Struggling to get your Framer website ranked on Google?
I’ve been there.
Not too long ago, I had no clue about SEO. I thought “great design” would be enough to get noticed.
Spoiler: It wasn’t.
Where you’re reading this blog right now—yes, this very site—started the same way.
But now? It got over 100,000 impressions and 2,000 organic clicks from Google in the last 6 months.
All that? With $0 spent on ads.
What changed? I stopped making these five mistakes.
If you’re building on Framer and wondering why you’re not ranking, let me share what I’ve learned the hard way.
Mistake #1: Not Targeting Keywords
Oh, keywords.
I used to think SEO meant sprinkling words everywhere and hoping Google would notice. Turns out, that’s like planting seeds in the ocean and expecting flowers.
Here’s what I did wrong:
I skipped keyword research altogether.
I didn’t even know what people were searching for in my niche.
Without keywords, your content becomes invisible.
Imagine trying to sell winter coats in the Sahara—nobody’s looking for it!
What to do instead:
Use tools like Google Keyword Planner, Ahrefs, or Ubersuggest to find what people are actually searching for.
Sprinkle those keywords naturally into your titles, headers, and meta descriptions (more on that later).
For example, instead of titling a blog “My Experience with Framer,” try something like “Tips to Build a Stunning Framer Website”
Mistake #2: Ignoring Alt Tags
Ever uploaded an image to your Framer website and called it a day?
Yeah, me too.
But here’s the thing: Google can’t see your images. It can only read the text attached to them.
That’s where alt tags come in.
Alt tags are like the secret sauce for image SEO. They help Google understand what’s in your image and can even improve accessibility for visually impaired users.
Here’s how I messed this up:
I didn’t add any alt tags.
When I did, they were generic like “Image 1” or “Screenshot.jpg.”
What to do instead:
Add descriptive alt tags to every image. For example:
Bad alt tag: “photo.png”
Good alt tag: “Responsive Framer website design for SEO optimization”
How to add alt tags in Framer
Step 1: Add your image in Framer
Step 2: Click on the alt tag and add your description
Mistake #3: Neglecting Heading Tags
This one’s a classic.
When I started, I didn’t even know what heading tags were. I thought, “Why not just make everything bold and big?”
Wrong.
Heading tags (H1, H2, H3, etc.) are like signposts for Google. They tell search engines (and readers!) what your page is about. Without them, your content is a messy jungle.
My rookie mistake:
I didn’t use H1 for the main title or H2 for subheadings. Everything was just plain text.
What to do instead:
Use one H1 tag per page (your main title).
Break your content into sections with H2 and H3 tags.
Include keywords in your headings!
For instance:
H1: Common SEO Mistakes to Avoid on Framer Websites
H2: Why Keywords Matter for SEO Success
H3: Reason #1 - It Helps Readers Understand Your Content
Check this detailed guide to learn more about heading styles.
Mistake #4: Skipping Meta Descriptions & Page Titles
Did you know meta descriptions and page titles can make or break your click-through rates?
Back when I started, I didn’t.
Meta descriptions are those little snippets that show up under your page title in search results. They’re your elevator pitch—if they’re boring, people won’t click.
What I did wrong:
Left meta descriptions blank.
Stuffed them with random keywords instead of making them enticing.
What to do instead:
Write meta descriptions like you’re inviting someone to a party:
Keep it under 160 characters.
Use active language (e.g., “Learn how to avoid common Framer SEO mistakes”).
Include your primary keyword.
How to add Meta Descriptions & Page Titles in Framer
Step 1: Go to settings
Step 2: Head over to page settings
Step 3: Add your page title and meta descriptions
Mistake #5: Not Compressing Images
Confession: I used to upload massive images to my site.
You can imagine what that did to my load times.
Here’s the thing:
Slow websites = frustrated users = bad SEO.
Google loves fast-loading pages. If your Framer site takes forever to load, you’re waving goodbye to potential visitors.
What I did wrong:
Uploaded images directly without resizing or compressing.
Forgot that speed is everything.
What to do instead:
Bonus Mistake: Thinking SEO is a One-and-Done Task
This one hit me like a ton of bricks.
I used to think SEO was like building IKEA furniture:
You do it once and it’s done forever. Nope.
SEO is more like a garden—you need to water it constantly.
What to do instead:
Regularly update your content with fresh insights.
Monitor performance using tools like Google Analytics and Search Console.
Final Thoughts:
Getting SEO right isn’t rocket science, but it’s also not a one-click fix.
Avoid these mistakes, and you’ll already be ahead of most Framer website builders.
So, what’s stopping you? Fix those mistakes, and let the organic traffic roll in.
If you’d like me to expand on any section or add more details, let me know!
